Your best you begins with healthy, radiant skin and a sense of wellbeing.

This is something I learned from my trailblazing aunt Eugenia for whom eu2be is named and my nana, whose Midwestern speakeasy hosted blues and jazz greats.

These inspiring women were less focused on “the arithmetic of life” and more on their birthright to seize beauty in everyday life.

Persistently judged by their skin, they found agency, creativity and wellbeing in whole body skincare.

That’s why we harness nature’s technology of premium high-performing biomimetic carriers oils from around the world to create proprietary products that deliver transformative skincare experiences and results.

We packed more of these powerful ingredients into our products because the body craves their essential fatty acids but can’t produce them.

So take care of the skin that never fails to take care of you and pay it forward.

Create the conditions for who you are ‘2be’ with a mindful daily skincare practice and our nourishing products made with nature’s best.

Be part of the conversation about the intrinsic value for the skin you have and the person you are to be. It’s this sense of being cared for that gives rise to a sense of well-being. And that’s real treasure.

XOXO, 

Charla Jones
eu2be Founder, CEO